American Folk Art Museum

admin Branding

Gavin Ashworth / American Folk Art Museum




American Folk Art Museum

Sector
Cultural Institution

New York, NY, USA
Branding
2015

The American Folk Art Museum is the number one museum of its kind in the United States, devoted to both traditional American forms of art and contemporary artists. Historically located in Manhattan's Upper West Side, the museum moved to a large Midtown building they built in 2001 and remained there for ten years until they ran short of money, forcing them to move back to their original location. This simple rebrand was designed in this context, taking into account their need to reinvent themselves to attract a new public, bringing their modern face to the fore.

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