Aria

admin Branding, Packaging




Aria

Sector
Fragrance Design

New York, NY, USA
Branding
Packaging
2018

Inspired by 19th-century Parisian courtesan Violetta Valéry's virtuosity, sophistication, and by the symbol of the camellias she wears in the most beautiful arias of Verdi's La Traviata, Aria is a floral perfume with very light opening notes followed by stronger, long-lasting scents, providing the right balance between lightness and character. It was designed for the refined urban woman, who lives in a city with abundant cultural activities, and who fancies dressing up for a night at the opera or the theater. Elegant yet humble, she takes great care of herself and enjoys putting her feminity forward while having a strong and independent personality.

This project was made possible thanks to the mentorship of Marc Rosen.

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Line

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Display

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Branding

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A branding inspired by the Metropolitan Opera's legendary Sputnik chandeliers

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Process

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Bringing sketches to life

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Grasshopper 3D parametrically-generated models

School Project
Fragrance Design

Branding
Packaging

2018