Bergerat

admin Branding




Bergerat

Sector
Perfumes & Cosmetics

Geneva, Switzerland
Branding
2015

A new identity that reinvents the brand and introduces a widely adaptable visual language to better face the market's new challenges.

Established in 1920, Bergerat is a Swiss fragrance and cosmetics distributor. Until today, no unified corporate identity had been developed for the brand. This project includes a house perfume line, inspired by four places: Nara, Japan; Imperia, Italy; Sunnegga, Switzerland; and Andalucia, Spain. Patterns are inspired by each place’s local pictography.

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