Moventom

admin Branding, Naming




Moventom

Sector
Career coaching

Geneva, Switzerland
Branding
Naming
2018

Moventom is a career coaching start-up founded on the belief that every human being has a unique and sacred contribution to make. They provide guidance and support to help purpose-driven individuals and entrepreneurs build their dreams, for them to contribute to a brighter, more conscious and sustainable world. Moventom is all about what moves you, and how to make the most of it.

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Naming

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A portmanteau of movement and momentum, Moventom conveys a sense of dynamics and equilibrium, of a key moment that has to be seized. Many constantly-evolving settings make up life. Moventom's purpose is to steer them towards success and jump at the opportunities to make them work with one another.

Based on physics and simplicity, the branding's keystone is a balanced blue dot that can be played with to create endless graphics and patterns, making the brand impactful and memorable without having to show the logo everywhere. Blue affects our brains in a satisfying and relaxing way and inspires softness, comfort, and confidence. A stronger shade loads it with energy and potential, making it more appealing while remaining familiar. The blue dot can be mobile or static, used in words or diagrams, multiplied and connected. A central piece of its visual language, it acts as the brand's protagonist, in charge of its whole narrative. 


Branding

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Symbolic inspiration

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Communication

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Pattern created by business cards' backs

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Website

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Patterns

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Moventom Sàrl
Career coaching

Branding
Naming

2018